Industry

Food Delivery / Restaurant Tech

Geography

Australia — Melbourne, Sydney, Brisbane, Perth, Adelaide

Data Coverage

Menu items, prices, modifiers, promo offers, delivery fees, ratings, competitor tracking

Actowiz Solutions delivered cross-platform menu pricing intelligence for a Melbourne restaurant group of 110 locations — tracking Menulog, Uber Eats, and DoorDash menus, competitor pricing, and delivery dynamics across Australia's major cities.

Client Overview

The client is a Melbourne-headquartered restaurant group operating 110 locations across Melbourne, Sydney, Brisbane, Perth, and Adelaide under multiple casual-dining and QSR brands. With third-party delivery driving a growing share of revenue, pricing consistency across Menulog, Uber Eats, and DoorDash was essential to protecting margins.

Australian food delivery has three significant players — Uber Eats, DoorDash, and Menulog — creating genuine three-way competition.

Business Challenges

Tri-Platform Price Inconsistency

Same menu item priced differently across Menulog, Uber Eats, and DoorDash.

City-Specific Pricing

Same chain priced differently across Melbourne, Sydney, and Brisbane.

Competitor Restaurant Tracking

Competing Australian chains ran promotions the client couldn't track in real-time.

Delivery & Service Fee Visibility

Delivery and service fees impacted final prices but were opaque to brand HQ.

Project Objectives

The client partnered with Actowiz Solutions to:

Track 110 client locations across Menulog, Uber Eats, DoorDash
Monitor menu items per location for cross-platform consistency
Detect competitor promotions within 1 hour of launch
Capture delivery, service & minimum-order fees per location
Enable city-level pricing benchmarking

Actowiz Solutions Approach

City-Targeted Crawl Architecture

Crawlers simulated 30+ delivery locations across major Australian cities to capture city-specific pricing, fees, and ETAs.

Menu Item Normalisation

Mapped item variations to a master taxonomy for cross-platform comparison.

Competitor Coverage

Tracked top 8 competing Australian restaurant chains per market — menus, prices, promos, and ratings.

Fee Decomposition Engine

Captured base price, service fee, minimum-order fee, and delivery fee per order simulation.

Real-Time Delivery

Hourly refresh during peak meal windows; alerts to location managers and brand HQ.

Sample Data Snapshot (Illustrative)

Location	Item	Menulog	Uber Eats	DoorDash	Dine-In
Melbourne CBD	Classic Burger	$16.90	$17.50	$16.90	$13.90
Sydney CBD	Classic Burger	$17.90	$18.50	$17.90	$14.90
Brisbane CBD	Chicken Parma	$22.90	$23.50	$22.90	$18.90
Perth CBD	Veggie Bowl	$15.90	$16.50	$15.90	$12.90
Adelaide CBD	Family Box	$42.90	$44.50	$42.90	$36.90

Key Features

110 locations across Menulog, Uber Eats, DoorDash
30+ Australian city delivery locations simulated
Cross-platform menu item normalisation
Top 8 competitor restaurant tracking per market
Decomposed delivery + service + minimum-order fee capture
Hourly refresh during peak meal windows

Business Impact

Within 5 months:

AU$2.7M annualised margin recovery through pricing consistency
56% reduction in cross-platform pricing inconsistencies
2.2× faster competitor promotion response time
8% basket-size uplift through delivery fee optimisation
Eliminated 180+ customer complaints/month about price mismatches

Testimonial

"Australian food delivery is genuine three-platform competition now. Actowiz gives us the data to win across all three."

— Chief Digital Officer, Melbourne Restaurant Group

Conclusion

Australian food delivery has matured into three-way platform competition. Actowiz Solutions delivered the only intelligence layer covering Menulog, Uber Eats, and DoorDash across Australian cities, producing AU$2.7M in measurable margin recovery.

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