At a Glance

Industry Fintech / rewards platform
Sources Monitored Merchant & brand offer pages
Focus Offer validity, cashback accuracy, expiry tracking
Delivery Daily offer-validation feed + change alerts
Engagement Ongoing managed pipeline

Ideal Customer Profile (ICP)

Who they are: A fintech, rewards, or cashback platform that surfaces thousands of merchant offers to users and lives or dies on those offers being accurate.

Core pain points:

Merchant offers change or expire without notice, leaving stale deals live.
A single wrong offer erodes user trust and triggers support tickets.
Manually checking thousands of offers is impossible.

What success looks like: Every offer continuously validated, with changes and expiries flagged before users hit them.

The Client (anonymized)

The client runs a consumer platform that aggregates merchant offers and cashback. Identifying details are withheld; figures are illustrative.

The Challenge

Trust is a fintech's core asset, and nothing erodes it faster than a user tapping an offer that no longer exists. The client surfaced thousands of merchant deals, but offers changed constantly — new terms, new rates, silent expiries. Their team couldn't manually verify at that scale, so stale offers slipped through and generated complaints.

The Solution

Actowiz built an offer-validation pipeline:

Daily offer capture across merchant and brand pages — terms, rate, validity, and conditions.
Change & expiry detection — flags offers whose terms changed or lapsed since last check.
Accuracy validation — compares live offer details against what the platform is showing users.
Alerts — a prioritized list of offers needing update each day.

Sample Output

Illustrative sample data — not real offers.

Offer-validation feed

Offer ID	Merchant	Platform shows	Live now	Status
OF-2201	Merchant A	10% cashback	10% cashback	✔ valid
OF-2245	Merchant B	15% cashback	5% cashback	rate changed
OF-2260	Merchant C	₹200 off	expired	expired
OF-2288	Merchant D	BOGO	BOGO (new T&C)	⚠ terms changed

Daily rollup

Metric	Value
Offers validated	6,200
Discrepancies flagged	138
Expired still-live	24

Results

Metric	Before	After
Offer validation	Manual, partial	Automated, full-catalog daily
Stale offers reaching users	Frequent	Caught before publish
Support tickets (bad offers)	Recurring	Reduced
User trust	At risk	Protected

Key outcomes: continuous validation of thousands of offers, expired and changed deals flagged before users hit them, and a measurable drop in trust-eroding errors.

FAQ

What does offer validation track?

Offer terms, cashback rate, validity, and conditions across merchant pages — flagging changes and expiries daily.

How does this protect user trust?

By catching stale or changed offers before users encounter them, preventing the failed-offer experience that erodes trust.

All client details anonymized. Figures and sample data are illustrative.

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Offer & Cashback Accuracy for a Fintech

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At a Glance

Ideal Customer Profile (ICP)

Core pain points:

The Client (anonymized)

The Challenge

The Solution

Sample Output

Offer-validation feed

Daily rollup

Results

FAQ

What does offer validation track?

How does this protect user trust?

All client details anonymized. Figures and sample data are illustrative.

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