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Navratri Mega Sale Price Tracking

At a Glance

Industry D2C / FMCG brand selling on quick-commerce platforms

Platforms Monitored Blinkit, Zepto, Swiggy Instamart

Focus Intraday price, availability, and dark-store-level visibility

Delivery Multiple refreshes per day + real-time out-of-stock alerts

Engagement Type Ongoing managed q-commerce intelligence

Ideal Customer Profile (ICP)

Who they are: A D2C or FMCG brand whose products sell through 10-minute delivery apps, where price and availability change many times a day and vary by neighbourhood (dark store).

Team structure: A q-commerce / channel / revenue team responsible for share, availability, and pricing across quick-commerce platforms.

Core pain points:

  • Prices and stock status change intraday — a daily snapshot is already stale by lunch.
  • Availability differs dark-store by dark-store, so a single "in stock" national view hides local stockouts.
  • Competitors run flash discounts that appear and vanish within hours.
  • No visibility into share-of-shelf or where the brand is being out-listed locally.

What success looks like: A live, location-aware view of price, availability, and competitor activity across every quick-commerce platform — refreshed through the day, not once.

The Client (anonymized)

The client is a fast-growing packaged-goods brand selling across India's major quick-commerce platforms. Identifying details are withheld; all figures below are illustrative of the engagement's scale and outcomes.

The Challenge

Navratri Mega Sale Price Tracking

Quick commerce broke the client's existing monitoring. Their old daily price report — built for traditional e-commerce — simply couldn't keep up with a channel that reprices and restocks several times a day, differently in every locality.

Three problems surfaced fast:

  • Intraday blindness. A 9 AM snapshot said "in stock at ₹99." By 2 PM the product was out of stock in half the dark stores and a competitor had dropped to ₹89. The team learned about it from a sales dip, not from data.
  • Location-level stockouts. National availability looked healthy at "94% in stock," but that average hid pockets where the brand was out of stock in entire cities — exactly where ad spend was still running.
  • Flash-promo invisibility. Competitor flash discounts lived for 3–4 hours. Daily scraping never saw them, so the team couldn't respond.

The Solution

Actowiz Solutions built an intraday quick-commerce intelligence pipeline covering the client's catalog across Blinkit, Zepto, and Instamart:

  • Multiple refreshes per day. Instead of one snapshot, the catalog is captured several times daily, so intraday price moves and stockouts are actually seen.
  • Dark-store / pincode-level availability. Data is collected across representative locations, turning a single national number into a map of where the brand is available — and where it isn't.
  • Real-time out-of-stock alerts. When a high-priority SKU goes out of stock in a monitored location, the team is alerted immediately — not the next morning.
  • Competitor price & promo tracking. Competitor prices, discounts, and flash promos are captured through the day, so short-lived moves are logged and flagged.
  • Share-of-shelf signals. Where the brand ranks and appears versus competitors, location by location.

Sample Output

Illustrative sample data — not real products, prices, or locations.

Intraday price & stock (single SKU, one platform)
Time Price (₹) Stock Competitor price (₹) Flag
09:00 99 In stock 99
12:00 99 In stock 89 ⚠ Competitor −10%
14:30 99 OOS (3 stores) 89 OOS + undercut
18:00 95 In stock 99 ▲ Recovered
Location-level availability snapshot
City Dark stores monitored In stock OOS Availability
City A 40 38 2 95%
City B 35 22 13 63%
City C 28 27 1 96%
Total 103 87 16 84%

City B's 63% would have been invisible in a single national "84% in stock" figure.

Results

Metric Before After
Refresh frequency Once daily Several times per day
Availability view Single national % City / dark-store level
OOS response time Next day Same-hour alerts
Flash-promo detection Missed Captured intraday
Key outcomes:
  • Local stockouts caught in hours, not days — protecting sales and ad efficiency in affected cities.
  • Intraday competitor moves became visible — the team could respond to flash discounts while they were live.
  • Ad spend aligned to availability — no more paying to promote products that were out of stock locally.

Work With Actowiz Solutions

If quick commerce is outpacing your current monitoring, Actowiz Solutions delivers intraday, location-aware intelligence across Blinkit, Zepto, Instamart, and GCC platforms.

All client details anonymized. Figures and sample data are illustrative.

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