Tea vs Coffee — Share-of-Search & Assortment Depth on Q-Commerce

Key Takeaways

Actowiz measured share-of-search across tea and coffee keywords and mapped assortment depth per brand, quantifying both visibility and range for the two sub-categories on q-commerce. Share-of-search — how often a brand appears in the top results for category keywords — signals category momentum and shelf command, while assortment depth shows how much range each brand fields. By capturing search results for defined keyword sets and counting SKUs per brand, Actowiz revealed which terms competitors dominated, where the client's range was too shallow to compete, and how tea and coffee compared on both search visibility and breadth.

What did the client need?

The client is a hot-beverage brand needing to understand category momentum and shelf command — how tea and coffee compare in share-of-search (visibility for category keywords) and assortment depth (how many SKUs each brand fields) on q-commerce.

Actowiz measured share-of-search across tea and coffee keywords and mapped assortment depth per brand, quantifying both visibility and range for the two sub-categories.

What made this hard?

• Share-of-search definition. Visibility in search results for category keywords had to be measured consistently.
• Keyword set design. Representative tea and coffee keywords had to be defined.
• Assortment depth. SKU counts per brand had to be computed comparably.
• Tea vs coffee split. Results attributed cleanly to each sub-category.
• Cross-platform capture. Uniform capture across q-commerce.

What were the results?

• Category momentum. Share-of-search showed tea vs coffee visibility and brand command.
• Assortment gaps. Where the client's range was thin vs rivals.
• Keyword insight. Which terms competitors dominated.
• Growth input. Evidence for range and search strategy.

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