A client in India's quick-commerce sector needing real-time, programmatic access to structured product data from Zepto and Swiggy Instamart for pricing and assortment intelligence.

Industry

Quick Commerce

Region

India (multi-pincode)

Duration

5–6 Working Days

Platforms Covered

API Endpoints

50,000

API-Call Threshold

JSON API

On-Demand Delivery

Contact Sales

Client Overview

The client operates within India's fast-moving quick-commerce sector and needed a programmatic, real-time mechanism to access structured product data from Zepto and Swiggy Instamart — for market intelligence, pricing analysis, assortment tracking, and competitive benchmarking across geographies.

Unlike periodic scraping, this solution was architected for on-demand access: the client triggers retrieval through API calls parameterised by keyword, category, or product URL combined with pincode, receiving structured JSON responses immediately suited to downstream analytics and dashboards.

The Challenge

On-demand, pincode-specific queries. Static batch scraping could not support variable-time, location-specific product queries.
Zepto login wall. Zepto operates behind authentication, requiring stable managed session handling at scale.
Unauthenticated Swiggy Instamart. Accessible without login, but needing reliable extraction aligned to the same schema as Zepto.
Three retrieval modes. Keyword search, category browsing, and product detail page (PDP) extraction — each with different structures and depths.
Pincode-level targeting. Availability, pricing, and assortment vary significantly by delivery zone across Indian cities.
Clean JSON via API. All data delivered as structured JSON through endpoints, directly integrable without transformation.

The Solution by Actowiz Solutions

Actowiz designed a three-endpoint API architecture covering all required search and retrieval modes across both platforms, handling platform-specific authentication, location filtering, and dynamic rendering while returning uniformly structured JSON.

API Endpoint Architecture

Endpoint	Input Parameters	Use Case
Keyword-based Search	Keyword + Pincode	Search-results data for a term at a delivery location
Category-based Search	Category + Sub-category + Pincode	Browse-mode listings by category hierarchy at a pincode
PDP-Level Data	Product URL + Pincode	Full product detail page attributes at a delivery location

Platform Handling

Zepto — authenticated extraction via managed login sessions; dynamic content parsed at scale. Keyword and category pagination limited to first-page data due to a recent platform-level pagination restriction.
Swiggy Instamart — unauthenticated extraction with stable session management and full pagination via client-controlled inputs.

Geographic Targeting & Pagination

Each request accepts a pincode parameter that sets the delivery-location context before extraction, so all availability, pricing, and assortment data reflects that specific zone. A pagination filter is exposed as an input — a specified page returns that page; no page defaults to first-page data — giving controlled, predictable retrieval without over-fetching.

Data Attributes — Keyword & Category Search

Attribute	Description
Product URL	Direct link to the product listing page
Product Name	Full title from search/category results
Price	Current listed price
Discount	Discount value or percentage, if applicable
Grammage	Pack size or weight (e.g., 500g, 1kg, 1L)
Product Image URL	Image URL from the platform CDN
Pincode	Delivery pincode used as the location context

Data Attributes — PDP Level

Attribute	Description
Product URL	Canonical product detail page URL
Product Name	Full product name from the PDP
Price	Current selling price
Discount	Discount detail if offered
Grammage	Pack size or weight
Product Image URL	Primary product image URL
Specifications	Technical or nutritional specifications
Product Details	Extended description, ingredients, or attributes
Availability	In-Stock / Out-of-Stock for that pincode
Pincode	Delivery pincode used as the location context

Technical Approach

Authenticated sessions for Zepto. Secure login handled programmatically with session renewal and failure recovery for stable high-volume access.
Dynamic location injection. Pincode applied at session level before each extraction for accurate geo-targeted results.
Anti-bot resilience. Adaptive throttling, rotating infrastructure, and browser emulation to maintain access without triggering blocks.
Three-endpoint API layer. Each endpoint structured for its input combination, returning uniform JSON for direct integration.
Pagination architecture. Client-controlled page parameter on Swiggy Instamart; Zepto keyword/category return first-page data per platform constraints.
Volume monitoring. Cumulative API hits tracked across all endpoints and platforms; client and BDE notified proactively as usage approaches the agreed 50,000-call threshold.

Results & Business Impact

Real-time market intelligence. On-demand access to live product data from two major platforms enabled instant responses to pricing, promotions, and assortment changes — with pincode-level geographic benchmarking.
Pricing & discount tracking. SKU-level Price and Discount monitoring across both platforms simultaneously; PDP availability let out-of-stock events be caught and correlated with competitor price moves.
Assortment & category visibility. Category endpoint enabled systematic assortment mapping by pincode; keyword endpoint supported share-of-search analysis.
Operational efficiency. API delivery removed dependence on manual requests or batch files; the three-endpoint structure matched the client's three use cases exactly, reducing time-to-insight.

Project at a Glance

Metric	Value
Industry	Q-Commerce / Quick Commerce
Client Geography	India — multi-pincode, multi-city
Platforms	Zepto (login), Swiggy Instamart (no login)
Input Types	Keyword, Category + Sub-category, Product URL — each with Pincode
Output Format	JSON via REST API endpoints
Endpoints	Three (Keyword, Category, PDP)
Frequency	On-demand
Volume Threshold	50,000 total API calls
Timeline	5 to 6 working days

Client Feedback

"Three endpoints, all pincode-aware, matching our exact use cases. We swapped batch files for live pricing and stock on demand — and now react to competitor moves in real time."

— Director of Pricing & Assortment

Need a custom data pipeline for your platform?

Actowiz Solutions designs custom, large-scale scraping, extraction, and API-delivery pipelines with rigorous QA. Visit actowizsolutions.com to discuss your data requirement.

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