A brand needing to detect combo/bundle offers across q-commerce and quantify the effective per-unit price they create, brand by brand.

Service

Promo / Effective-Price Intelligence

Region

India

Focus

Combo & bundle offers

Bundle

Detection

Effective ₹

Per-Unit Price

Brand-wise

Comparison

Q-Commerce

Coverage

Contact Sales

Key Takeaways

Actowiz detected combo and bundle offers across q-commerce and computed the effective per-unit price each creates, revealing which brands were really undercutting once bundles were factored in. A “buy 2 get 1” or a multipack can quietly make a rival cheaper per unit than its sticker price suggests — a hidden layer of competition. By identifying offer types, converting bundle prices to effective per-unit prices, and comparing by brand, Actowiz surfaced exactly where competitors were undercutting through bundles, gave the client a true per-unit benchmark, and provided evidence for its own bundle and pricing response.

What did the client need?

The client needed to see a hidden layer of competition: combo and bundle offers that lower the effective per-unit price without touching a product's sticker price. A “buy 2 get 1” or a multipack can quietly make a rival cheaper per unit than it appears.

Actowiz detected combo and bundle offers across q-commerce and computed the effective per-unit price each creates, revealing which brands were really undercutting once bundles were factored in.

What made this hard?

Bundle detection. Combos, multipacks, and “buy X get Y” offers had to be reliably detected.
Effective-price math. Bundle price had to be converted to an effective per-unit price.
Offer-type variety. Many bundle formats (multipack, cross-product, freebie) had to be handled.
Brand attribution. Bundles mapped to the right brand for comparison.
Multi-platform. Uniform detection across q-commerce.

How did Actowiz solve it?

Actowiz built a bundle-detection and effective-price pipeline across q-commerce platforms.

Approach

Bundle detection. Combo/multipack/freebie offers identified per listing.
Effective-price model. Bundle price normalized to effective per-unit price.
Offer-type tagging. Each offer classified by bundle type.
Brand comparison. Effective price compared by brand.
Multi-platform capture. Uniform detection across q-commerce.

Data Attributes Extracted

Attribute	Description
Brand / SKU	Product and brand
Offer Type	Multipack / buy-X-get-Y / freebie
Bundle Price	Total bundle price
Units in Bundle	Quantity delivered
Effective Per-Unit ₹	Normalized effective price
Base Price	Single-unit price for reference
Platform / Date	Source and cycle

What were the results?

Hidden undercutting exposed. Which brands were cheaper per unit once bundles counted.
Effective-price benchmark. A true per-unit comparison beyond sticker price.
Offer-strategy insight. Which bundle formats rivals leaned on.
Response input. Evidence for the client's own bundle and pricing moves.

Project at a Glance

Metric	Value
Service	Promo / Effective-Price Intelligence
Region	India
Focus	Combo & bundle offers
Metric	Effective per-unit price
Coverage	Q-commerce platforms
Cadence	Recurring
Output	Effective-price dataset

Client Feedback

“A competitor's sticker price looked higher than ours — but their 'buy 2 get 1' made them cheaper per unit. Actowiz surfaced exactly that, brand by brand. We were being undercut and didn't even know it.”

— Pricing Manager, FMCG Brand

Frequently Asked Questions

Q: What is effective per-unit price?

A: The real per-unit price a bundle creates — e.g., a “buy 2 get 1” makes each unit cheaper than its sticker price.

Q: Why does sticker price mislead?

A: Bundles lower the effective price without changing the sticker, so sticker-price comparison misses real undercutting.

Q: What bundle types are detected?

A: Multipacks, “buy X get Y,” and freebie offers, classified per listing.

Q: How often is it refreshed?

A: On a recurring cadence for ongoing effective-price tracking.

Need a custom data pipeline for your category?

Actowiz Solutions designs custom, large-scale scraping and market-intelligence pipelines with rigorous QA. Visit actowizsolutions.com to discuss your data requirement.

Real Results from Real Clients

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