An edible-oil FMCG brand needing ₹/litre price comparison across refined, mustard, and olive oil types, plus OOS tracking, across q-commerce platforms.

Industry

FMCG • Edible Oils

Region

India

Oil Types

Refined • Mustard • Olive • more

Oil Types Compared

₹/Litre

Normalized Pricing

OOS%

Availability Signal

Multi-Platform

Q-Commerce

Contact Sales

Key Takeaways

Actowiz tracked top cooking-oil brands across q-commerce, normalized every SKU to ₹ per litre by oil type, and captured out-of-stock rate for a complete value-and-availability picture. Because refined, mustard, and olive oils sit at different price bands and span pack sizes from 500ml to 5L, raw pack price is not comparable; only ₹/litre reveals true value. The result exposed where the client was over- or under-priced within each oil-type band, surfaced availability gaps by platform, and gave a fair, like-for-like read on cooking-oil value across the category.

What did the client need?

The client is an edible-oil FMCG brand that needed to compare cooking-oil value the way shoppers experience it — by ₹/litre — across very different oil types (refined, mustard, olive, and others) and pack sizes, where headline pack prices are not comparable.

Actowiz tracked top cooking-oil brands across q-commerce, normalized every SKU to ₹/litre by oil type, and captured out-of-stock rate to give a complete value-and-availability picture.

What made this hard?

Type incomparability. Refined, mustard, and olive sit at different price bands — comparison only makes sense within and across types on a common basis.
Pack-size sprawl. Oils span 500ml to 5L+, all needing ₹/litre normalization.
Brand + type mapping. SKUs had to be mapped to both brand and oil type.
OOS as a signal. Out-of-stock had to be captured alongside price.
Cross-platform capture. Uniform pricing across q-commerce for fair comparison.

How did Actowiz solve it?

Actowiz built an edible-oil pricing pipeline with ₹/litre normalization by oil type and OOS tracking.

Approach

Brand & type tagging. Every SKU mapped to brand and oil type.
₹/litre normalization. Pack price converted to ₹/litre.
Type-wise comparison. Value compared within and across refined/mustard/olive.
OOS tracking. In-stock/out-of-stock captured per SKU.
Cross-platform capture. Uniform capture across q-commerce platforms.

Data Attributes Extracted

Attribute	Description
Brand	Edible-oil brand
Oil Type	Refined / mustard / olive / other
SKU / Pack Size	Product and volume
Price	Listed price
₹ per Litre	Normalized price-per-litre
Stock Status	In-stock / out-of-stock
Platform	Source q-commerce platform
Scrape Date	Cycle date

What were the results?

Value clarity. ₹/litre exposed real value across oil types.
Type-band insight. Where the client sat within refined/mustard/olive bands.
Availability gaps. OOS% surfaced stock issues alongside price.
Pricing input. Evidence for pack and price decisions.

Project at a Glance

Metric	Value
Industry	FMCG • Edible Oils
Region	India
Oil Types	Refined, mustard, olive, +more
Metric	₹/litre + OOS%
Coverage	Multiple q-commerce platforms
Cadence	Recurring
Output	₹/litre comparison dataset

Client Feedback

“Comparing a mustard oil to an olive oil by pack price was pointless. In ₹ per litre the whole category finally lined up, and the out-of-stock view showed us where we were bleeding shelf.”

— Category Head, Edible-Oil FMCG Brand

Frequently Asked Questions

Q: Why normalize cooking oil to ₹/litre?

A: Oils span many pack sizes and price bands, so pack price hides value; ₹/litre makes brands and types comparable.

Q: Which oil types are compared?

A: Refined, mustard, olive, and other types — within and across bands.

Q: Is availability tracked too?

A: Yes — out-of-stock rate is captured per SKU alongside price.

Q: How often is it refreshed?

A: On a recurring cadence for ongoing value and availability tracking.

Need a custom data pipeline for your category?

Actowiz Solutions designs custom, large-scale scraping and market-intelligence pipelines with rigorous QA. Visit actowizsolutions.com to discuss your data requirement.

Real Results from Real Clients

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1 min

★★★★★

"Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing!"

Thomas Galido

Co-Founder / Head of Product at Upright Data Inc.

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