PharmEasy & 1mg E-Pharmacy Intelligence for a Hyderabad Healthcare Platform

Industry

Healthcare / E-Pharmacy / HealthTech

Region

India — Hyderabad-headquartered, pan-India e-pharmacy coverage

Scale

Medicine pricing, availability, generic alternatives, discounts, delivery times

Engagement

Custom Pricing Intelligence Pipeline

Client Overview

The client is a Hyderabad-headquartered digital healthcare platform serving Indian patients with medicine price comparison, generic alternative discovery, and pharmacy aggregation. Their value proposition rested on continuously refreshed, multi-platform e-pharmacy data.

Indian e-pharmacy has grown rapidly, with PharmEasy, Tata 1mg, Apollo Pharmacy, and Netmeds dominating. Medicine pricing varies significantly across platforms — and generic alternatives can cost 60-80% less than branded equivalents.

Business Challenges

Massive SKU Universe

Indian pharma has tens of thousands of drug SKUs across branded, generic, and OTC categories — covering 45,000+ relevant SKUs required scale.

Generic Substitution Mapping

Mapping branded drugs to their generic equivalents (same molecule, same strength) was the platform's core value — but required pharmaceutical taxonomy expertise.

Discount & Subscription Complexity

PharmEasy Plus, 1mg membership, and platform-specific discounts created multi-tier pricing.

Availability & Delivery Variation

Same medicine available with different delivery timelines and pin-code availability across platforms.

Project Objectives

The client partnered with Actowiz Solutions to:

• Track 45,000+ drug SKUs across 4 e-pharmacy platforms
• Map branded drugs to generic equivalents by molecule + strength
• Capture membership and platform discount structures
• Monitor pin-code-level availability and delivery times
• Deliver clean structured data via REST API to the client's platform

Actowiz Solutions Approach

E-Pharmacy Crawl Pipeline

Daily crawls of PharmEasy, Tata 1mg, Apollo Pharmacy, and Netmeds across pan-India pin codes.

Generic Substitution Engine

Built a pharmaceutical taxonomy mapping branded drugs to generic equivalents by active molecule, strength, and form — enabling true price-comparison.

Discount Decomposition

Parsed membership pricing (PharmEasy Plus, 1mg), flat discounts, and coupon offers into structured pricing.

Availability Tracking

Pin-code-level availability and delivery-timeline capture per medicine per platform.

Healthcare Platform Integration

All data delivered via REST API into the client's price-comparison and generic-discovery platform.

Key Features

• 45,000+ drug SKUs across 4 e-pharmacy platforms
• Branded-to-generic substitution mapping
• Membership & discount structure decomposition
• Pin-code-level availability tracking
• Delivery-timeline capture per platform
• Healthcare platform REST API integration

Business Impact

Within 10 months:

• 45,000+ drug SKUs tracked with daily refresh
• ₹140 crore in patient medicine spend optimised through the platform
• Average 52% savings surfaced via generic alternatives
• 31% faster platform performance through clean structured data
• Eliminated dependency on 3 commercial pharma data vendors

Testimonial

"Medicine affordability is a real problem for Indian patients. Actowiz gave us the data to solve it — generic alternatives, price comparison, all in real time."

— Founder & CEO, Hyderabad Healthcare Platform

Conclusion

Indian e-pharmacy is transforming medicine access — and price transparency plus generic substitution can save patients enormous sums. Actowiz Solutions built the only multi-platform e-pharmacy intelligence layer covering branded-to-generic mapping, powering ₹140 crore in optimised patient medicine spend.